Design concept
Stay Tennis tee
Washed-black color concept with expressive lettering and the GEN Tennis signature.
Register interestGEN Tennis / Collection preview
Wear the game.
For the court, the walk home and the people who know why you keep coming back.
Collection preview — not yet for sale.
Generated design concepts, not photographs of manufactured samples. Final materials and finishes are still to be confirmed.
Design concept
Tennis is the OG tee
Cream color concept. A classic type treatment for an original game.
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Design concept
Stay Tennis bottle
Navy color concept with a full-height statement for the court bag.
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Design concept
Stay Tennis cap
Black cap concept with script lettering and a proposed embroidered finish.
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Design concept
Court pins
Small expressions of the game, including both collection statements and a court-line design.
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Design concept
Tennis sticker sheet
A playful mix of lettering, court graphics and the three-color signature.
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Design concept
Court bottle
White bottle. The GEN Tennis signature, turned on its side.
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Design concept
Signature tee
Cream tee. The original identity with a line of court color.
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Design concept
Signature hoodie
Black hoodie. An everyday layer with the GEN Tennis signature.
Register interestStay Tennis. Tennis is the OG.
Explore the concepts now. A Spring storefront is planned; product availability, final designs and purchase details will be confirmed when it opens.
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