The game is bigger than the score
Tennis gives us a result. The reasons we keep playing are harder to put on a scoreboard.
GEN Tennis / Culture
Tennis culture.
Tennis brings people together, from a weekly doubles game to a shared obsession with a favorite player. These are stories about the people and habits that make it part of everyday life.
Read the stories
Photography: Anna Shvets / Pexels. Illustrative stock photography.
The playing life
What the score leaves out.
Selected reading / From tennis media
Player perspectives
US Open / September 5, 2026
Taylor Townsend, in her own words.
Chris Oddo’s US Open profile follows Townsend’s perspective on writing her own story ahead of the fourth round.
Original reporting by the US Open. Selected by GEN Tennis.
Read the original profile
Style / Collection previewFor the hours
For the hours
between matches.
A little of the game goes with you. Explore the Stay Tennis and Tennis is the OG collection.
Explore the collectionDesign concepts. Not yet for sale.
From your side of the net
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